Is a truly nice and caring guy doomed by his lack of good looks?

Are we really a society that values looks over substance? I've heard arguments where you need to "flash the bait in order to get nibbles" and the only way a person will want to get to know you is if they notice you in the first place. So, I ask you, are the plain and ordinary people who are "great guys" and "awesome friends" doomed to a life of loneliness just because they don't have the rippling abs and chiseled jawline or are not "Fit, athletic, or in shape"? Let me know what you think.